Local Trends
Information and analysis for business professionals in the Rexburg area.
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The Rexburg area is a quickly growing market, having grown 47.7% since 2000 (compared to the national average of 9.7%). This growth is due in large to the extreme growth of the local university, Brigham Young University-Idaho, which is privately owned by the Church of Jesus Christ of Latter-day Saints. The public school district that covers Rexburg is much better than the state average in quality, thus also being an attractive location for families.
Due to the unique nature of the market, business owners and entrepreneurs must understand the trends and issues to be successful. Follow the links below to find local information, analysis, and trends that have been observed in Rexburg to be the do's and don'ts for local success. |
Reach vs Frequency
What is it and what's the difference? It makes a bigger difference than you think. |
Economic Leakage
Did you know that $3,800,000 are leaking out of Rexburg every month to Idaho Falls or Utah? What need are other markets fulfilling? |
Pumpkin Shortage: The Economics of a Bad Harvest
Reports of a pumpkin shortage in the US suggest that pumpkin pie on Thanksgiving may not happen this year. |
Local Advertising Options
There are a lot of different options if you are looking to advertise in Rexburg. Check out all the options, and get a few tips! |
The MarCom Matrix
The best way to build a brand to be lasting and successful. |
Duo: Walmart + Panda
Like Batman and Robin. Batman can survive on his own, while Robin takes the side-kick role. |
Paid Media vs Earned Media
What's the difference between customers and raving fans? |
Case Analysis: The Burg
New and improved, The Burg has made some awesome changes. Here is a case analysis with some extra ideas. |
Map of Billboards in Rexburg
See where all the public billboards are placed in Rexburg. Do you see any holes? |