Reach vs. Frequency
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Which is better? Reach or Frequency? ... What's the difference?When advertising your business, it is key to know whether you want to reach a large group of people, or if your strategy for converting ads into sales is to hit a more targeted audience frequently.
As seen in the image to the left, whether you are sending out a direct mailer, designing a radio ad, or contemplating making a TV commercial, your strategy should always have the winning vote. Each advertising medium has strengths and weaknesses, so you will want to decide which one fits your strategy best. Key Benefits:
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