Case Study: The Burg
"Sales at The Burg will have more success because of their high amount of foot traffic. Give that traffic the extra push they need to come in and try it out." |
Could you employ an impulse buy in your business?A new business in town, The Burg, has seemed to find some success as it becomes the latest of multiple businesses to take a swing at the space across the street from the I-Center. I have gone in a couple of times and have been impressed with the awesome burgers and the brand changes they have made. I look forward to seeing their success in the future. The other day I went in and started thinking about the space and the business, and did a little analysis. My hope is that this would help The Burg in their growth, but also to help other businesses and business people think about the concept of impulse buying.
SWOT ANALYSIS OF THE BURG Strengths
As mentioned above, I think that one of the great opportunities for The Burg is that of an impulse buy from the high amount of foot traffic. After doing a little bit of research on impulse buys, I found a list of the top categories or ideas when it comes to impulse buys:
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